Google recently started ranking sites with mobile-friendly designs more favorably. This includes increasing site speed, exploring mobile menuing options and configuring all elements of your site design with a mobile-first mindset. Most voice searches are done on a mobile device, so it’s time businesses started prioritizing their websites’ mobile experiences. Make sure these pages reflect the correct data about your business to help increase the likelihood of search engines recommending them to searchers. You could also improve local SEO by optimizing the Google and Bing business pages for your company. Many people use voice search to ask questions about their surroundings: what is the best pizza place nearby, how far is the supermarket or where is the nearest bike shop? Your website is more likely to answer someone’s questions if you include location-specific information on the page or in its metadata. Try using the language you would hear at a coffee shop or around the office and you’ll have a better chance at securing that top spot. Content is becoming more casual, more inviting–and more likely to be found by a voice search. Use Conversational Language.As more people use their voice to search, websites are changing their tone to fit a more conversational style.Avoid filling pages with unnecessary detail and focus on providing the answer you would want to see in a search results page. When answering questions on your website, be clear and concise. Investing in your brand strategy is a great way for any business to refine their message. Prioritize Brand Marketing. Featured snippets are typically given to websites with a high click-through rate in search results, so it’s vital that you build recognition and trust with your audience.Your website is more likely to become a featured snippet if it matches the exact question a searcher asks. Answer Frequently Asked Questions.When creating content for your website, answer specific questions you know your audience will ask.There are many ways to optimize your website’s content for these snippets, including a few specific to voice search. Most importantly, these are the snippets you’ll hear when you ask Google, Siri or Alexa something. Google pulls these snippets from websites it feels best answers your query. They find answers in Google’s Position Zero, which are the snippets of information you see listed at the top of the results page. In fact, most people find what they’re looking for without clicking. Google and other search engines emphasize speed above all else.
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